Tiff’s Treats, headquartered in Austin, TX, has been delivering classic, baked-to-order cookies and other sweet treats since 1999. Since its founding, when founders Tiffany and Leon were delivering cookies from a small college apartment to students at the University of Texas in Austin, the concept has stayed simple: Warm delicious cookies delivered to you. Tiff’s Treats has retail locations in Austin, Dallas, Fort Worth, Houston, San Antonio, and Atlanta.
In January 2021, FG1 made a secondary investment in the parent company.
Through Grey Helm Capital, LLC, a Dallas based special situations investment firm, FG1 was presented with a unique opportunity to invest in an Special Purpose Vehicle that had acquired post-reorganization equity from Chinos Holdings, the holding company of apparel brands Madewell and J.Crew. Madewell is a fast-growing retail brand that offers a full apparel product assortment rooted in high quality denim that appeals to a broad demographic. J. Crew is a mature retail business with significant brand awareness and value.
In January of 2022, FG1 made an equity investment through Grey Helm Capital.
Southern Scoops, headquartered in Dallas, TX, is the master franchise for all Abbott’s Frozen Custard in the State of Texas. Abbott’s Frozen Custard is headquartered in Rochester, NY and has been serving exceptional frozen custard for over 100 years. FG1 has backed an experienced management team, led by CEO Barry Barron, who will spearhead the development and franchising efforts for the Abbott’s brand and Southern Scoops within Texas.
In February of 2022, FG1 made an equity investment in the opportunity.
Onramp, headquartered in Austin, TX, provides working capital financial solutions to e-commerce small and medium-sized businesses through plug-ins with Amazon, Shopify, and others that streamlines the approval process and puts cash in entreprenuers hands quickly.
In March of 2022, FG1 made a growth equity investment.
C-SMART, headquartered outside of Denver, CO, provides real-time cloud based solutions that empower the natural gas supply chain to harness the full potential of today’s smart, connected IoT devices in order to reduce error rates, maximize measurement certainty, and deepen the energy and power & utlities space understanding of carbon intensity.
In March of 2022, FG1 completed a buyout from the previous owner.
Cold Creek Solutions, headquartered in Dallas, TX, is a full-service developer of cold storage warehouses and logistics facilities. Founded in early 2021, Cold Creek Solutions aims to meet the increasing demand for food products across the U.S. with new, state-of-the-art facilities.
FG1 backed an experienced operator in the space with an equity investment in the Denton, TX facility and realized the investment in October 2022. FG1 realized its investment in the San Antonio, TX project in early 2023.